Privacy policy

This Privacy Policy explains how we collect, use, retain, and disclose Personal Information when you use our website, landing pages, waitlists, email subscriptions, and related services (collectively, the "Service").

By using the Service, joining a waitlist, or subscribing to communications, you agree that we may collect and use information as described in this Privacy Policy. We will not use or share your information except as described in this Privacy Policy, including with service providers and, where applicable, Populart for the collaboration product launch, related communications, and order fulfillment.

Information Collection and Use

For a better experience while using the Service, we may ask you to provide certain personally identifiable information ("Personal Information"), including but not limited to your name, email address, phone number, postal or shipping address, waitlist submissions, product preferences, order details, and communication preferences. We use this information to contact or identify you, provide and improve the Service, operate waitlists, send communications, support product launches, process and fulfill orders, provide customer support, and analyze how the Service is used.

Waitlist and Collaboration Product Launch

Beginning approximately 15 days before the August 11, 2026 product launch, users may be directed to a landing page hosted on our website to join a waitlist for a collaboration product. If you join the waitlist, we may collect information such as your name, email address, phone number, shipping or location information, product preferences, waitlist status, communication preferences, and related website activity.

Information collected through the waitlist and website may be shared with Populart to manage the launch, communicate about the product, measure interest, support marketing campaigns, process and fulfill orders, provide customer support, and operate and improve the website and related services. The collaboration product sold to fans will be owned by Populart, and Populart will be responsible for fulfilling orders generated through the website.

Log Data

When you visit the Service, including any landing page or waitlist page, we collect information that your browser sends to us ("Log Data"). Log Data may include information such as your computer's Internet Protocol ("IP") address, browser version, pages of the Service that you visit, the time and date of your visit, the time spent on those pages, referring and exit pages, and other statistics.

Cookies

Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the website that you visit and are stored on your computer's hard drive.

Our website uses cookies to collect information, support the waitlist and Service, remember preferences, analyze usage, and improve the Service. You may accept or refuse cookies through your browser settings and can choose to be notified when a cookie is being sent. If you refuse cookies, you may not be able to use some portions of the Service.

Service Providers and Populart

We may employ service providers and share Personal Information with third parties for the following purposes:

  • To facilitate and operate our Service, including the website, landing pages, waitlists, and email tools;
  • To provide hosting, analytics, marketing, customer support, and order-related services on our behalf;
  • To support the collaboration product launch, related marketing, order fulfillment, and customer communications; or
  • To assist us and Populart in analyzing how the Service, waitlist, and campaigns are used.

Service providers may access your Personal Information only as needed to perform tasks for us and are expected not to disclose or use it for other purposes. When information is shared with Populart, Populart may use it as an independent third-party recipient/controller for its own product launch, marketing, order fulfillment, customer support, and related business purposes, subject to its own privacy notices and applicable obligations.

The categories of Personal Information we may share for these purposes include contact information, waitlist and signup information, marketing preferences and consent records, website and Log Data, product interest or preference information, transaction or order details, shipping and fulfillment information, and customer support communications.

Retention and Security

We retain Personal Information for as long as reasonably necessary to provide the Service, operate waitlists, support product launches and orders, send communications, maintain records, resolve disputes, comply with legal obligations, and protect our rights and the security of the Service. We value your trust in providing us your Personal Information and strive to use commercially acceptable means to protect it. However, no method of transmission over the internet or method of electronic storage is 100% secure or reliable, and we cannot guarantee absolute security.

Links to Other Sites

Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Your Choices

You may choose not to provide information requested for a waitlist, email subscription, or order, but some features, communications, or purchases may not be available without that information. You may opt out of marketing emails at any time by using the unsubscribe link in those emails, and you may manage or refuse cookies through your browser settings. We may still send non-marketing messages, such as service, waitlist, order, customer support, or security communications. You may contact us to ask that we update or delete information you provided, subject to our need to retain certain information for order, security, legal, or recordkeeping purposes.

Children's Privacy

Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

Email Subscription and Waitlist Communications

By subscribing to our mailing list or joining a waitlist, you agree to receive electronic communications from parties involved with the artist J Balvin and the collaboration product, including his marketing team, management team, business partners, Populart, and any other entity authorized by J Balvin to send emails on his behalf.

Consent to Receive Emails

By providing your email address for the mailing list, waitlist, or related promotions, you consent to receive messages related to music releases, artist updates, merchandise and collaboration product promotions, waitlist status, launch updates, event announcements, order-related information, and other relevant information.

Email Frequency

Emails may be sent at varying frequencies depending on promotional campaigns, waitlist activity, product launch timing, and activities of the artist, Populart, and their associates.

Personal Data Protection

Your email address and related subscription or waitlist data will be handled as described in this Privacy Policy and may be shared with authorized service providers and Populart for the purposes described above. We will not share this information with unauthorized third parties.

Unsubscription

You can opt out of marketing emails at any time by clicking the "unsubscribe" link at the bottom of each marketing email you receive. We may still send non-marketing messages related to your waitlist status, orders, customer support, or Service updates.

Changes to Terms and Conditions

We reserve the right to modify these terms and conditions at any time. Any changes will be notified through the same communication channels.