The CLIO Awards Winners
With great admiration and respect, we proudly receive our new Clio Awards, which celebrate achievements and creativity in international advertising. We were honored with two Silver Awards: one for the campaign "The Leak" with U.S. communications company Verizon, and the second for the impactful ad promoting the "Qué Bueno Volver a Verte Tour" at the iconic new entertainment venue, The Sphere, in Las Vegas, during the 2023 Formula 1 Grand Prix celebration.
For over 60 years, the Clio Awards have recognized creativity in international advertising across various fields. This year, we received awards in the Digital, Mobile, and Emerging Technologies categories for the Verizon campaign, and in the Fan Engagement Experience category for the campaign with The Sphere.
Campaign Insights:
The Leak x Verizon:
In February 2024, during Super Bowl LVIII, we partnered with Verizon to prove that, even with J Balvin’s phone number leaked during the big game, and millions of viewers tuning in, Verizon’s network would remain unshaken. The phone number was real, and people could send messages to join the Verizon x J Balvin community and interact with him for about 24 hours.
In November 2023, during the Formula 1 Grand Prix in Las Vegas—one of the season’s most popular races—we unveiled one of the most impactful ads of our career. The Sphere had only been open for two months, and we decided to leave a lasting impression on both Las Vegas visitors and Grand Prix attendees with a 360-degree advertisement on the venue’s exterior dome. We announced the return of J Balvin on stage with the QBVV Tour across Europe, alongside the release of the song "Amigos."
