SANTA INÉS FIELD REOPENING, MEDELLÍN VANITY KIT FC 25
We recently took part in the reopening of the “El Charquito” multi-sport field in the Santa Inés neighborhood of Manrique, Medellín—an initiative led by the Vibra en Alta Foundation in collaboration with EA Sports, La Liga, FC Futures, Love.Futbol, and Fútbol con Corazón. This project brought together major players in football and sports to promote access to sports and provide safe, inclusive spaces for the community.
With this initiative, our goal went beyond simply creating a place for young people to play—we aimed to transform it into a cultural and development hub for everyone who visits and lives around it. Beyond bringing these amazing partners together to make this dream a reality, we also had the opportunity to be fully involved in the production and, most importantly, the design of this space—bringing in our energy and good vibes so that anyone who steps onto the field can truly feel the power of the Latino Gang!
We were also joined by football legend Fernando Morientes, who, with his experience as a global football ambassador, shared an inspiring message for young people chasing their dreams in sports and the arts.
Much of this collaboration stems from our recent partnership with FC 25, EA Sports’ legendary football video game. Last year, we had the opportunity to present it during its official launch in Madrid. Now, taking that energy from the physical world into the digital realm, this month we’re unveiling our exclusive digital uniform kit in FC 25—designed in partnership with EA Sports to reflect the powerful synergy between music and sports. The kids who attended the Santa Inés reopening proudly wore one of the very same uniforms featured in the game!
We want to thank all the children and young people who joined us for this incredible event. And we want you to know that the Vibra en Alta Foundation will always be a committed ally in helping you pursue your dreams and embrace who you truly are.
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