MIAMI DESIGN DISTRICT x JOOPITER

On Tuesday, November 26th, we announced an exciting collaboration with the prestigious luxury auction house Joopiter, founded by the renowned artist and friend Pharrell Williams. This collaboration, titled J Balvin Pa’ La Cultura, is now live and available at www.joopiter.com. Additionally, the official physical exhibition will take place from December 2nd to 8th during Art Basel week, in the Miami Design District.

At this event, attendees will have the opportunity to place digital bids on iconic items from J Balvin’s career, including exclusive pieces from his collaboration with Murakami, the coveted Air Jordan x J Balvin Retro Friends and Family, and unique collaborations from Louis Vuitton x Virgil Abloh, among many others. For more details visit the official web page of Miami Design District. 

In addition, during this event, we are excited to announce the launch of a new and ambitious project: the creative design studio Vita Veloce Team (VVT), in collaboration with renowned Italian designer Matias Gollin. This multidisciplinary creative studio aims to showcase J Balvin's creative power beyond music, exploring new territories in design, art, architecture, and cutting-edge visions.

VVT celebrates the human ability to imagine and shape the future through unique artistic expressions. As part of its debut, VVT will also be featured in the Pa’ La Cultura auction with one-of-a-kind pieces, carefully selected and created in collaboration with notable artists like Bogdan Plakov, The Pink Lemonade, Gaetano di Dio, NM3, and Lucas and Arya from MSCHF. This collaboration and the launch of VVT solidify a new chapter in J Balvin's career, marking a significant step in his entry into the global design world.