Ma G-SHOCK Time Matters: J BALVIN AND G-SHOCK ANNOUNCE THEIR COLLABORATION

Pre-order here

The moment has come, we’re thrilled to unveil our highly anticipated collaboration: the new Ma G-SHOCK “Time Matters”. For the first time in its history, G-SHOCK joins forces with a Latin artist, breaking barriers by featuring Spanish inscriptions in its design—a groundbreaking milestone that celebrates cultural diversity.

Time Matters (El Tiempo Importa) is an innovative campaign initially designed for the U.S. market, marking a milestone by introducing Spanish phrases into the watch design for the first time in its history—a bold and groundbreaking move. This exclusive launch bears the unique imprint of J Balvin, featuring the iconic phrase “Ma G” and his signature lightning bolt, prominently displayed on the watch’s bezel. 

This timepiece stands out not only for its sophisticated and durable design but also for its versatility. It comes in sleek black, vibrant yellow, or any combination of your choice, thanks to interchangeable bands and bezel that allow up to eight unique style combinations. With this collaboration, fans and buyers have the chance to elevate their style and express their individuality with a unique accessory that embodies the spirit of both J Balvin and G-SHOCK.

The Ma G-SHOCK Time Matters will be available for pre-sale from today at jbalvin.com and Gshock.com. General sale and in-store sale starting January 27. For more information visit gshock.casio.com/us, and watch