J BALVIN JOINS FORCES WITH GLOBAL HIT SERIES THE WALKING DEAD FOR A SURPRISE MERCH COLLABORATION
WHAT IT'S ABOUT:
We’ve dropped an exclusive, limited-edition version of the Swat Boys hoodie from the Back To The Rayo Tour in collaboration with The Walking Dead—marking the first time a Latin artist teams up with the iconic franchise for a fashion release. The piece is inspired by the highly anticipated spin-off The Walking Dead: Dead City and features a custom zombie-themed design, reimagining one of J Balvin’s exclusive North America tour merch hoodies.
WHEN:
March 30, 2025 – The hoodie made its physical debut at J Balvin’s Brooklyn show at Barclays Center, where fans had exclusive, in-person access.
April 6, 2025 – The hoodie is now available online at jbalvin.com, while supplies last.
WHERE:
Available online at jbalvin.com starting April 6.
WHY:
A longtime zombie and The Walking Dead fan, J Balvin wanted to fuse both worlds in a bold, fashion-forward way. Under Balvin’s creative direction, the SWAT BOYS hoodie—part of his Rayo Special Drop—was selected for this release. The piece originally featured a vintage photo of Balvin and DJ Pope, now transformed with a zombie twist for this one-of-a-kind edition.
VISUALS:
- Exclusive hoodie design with distressed details and zombie aesthetics
- J Balvin x The Walking Dead branding
- Behind-the-scenes content from the Brooklyn show on Instagram at @jbalvinshop
ABOUT THE WALKING DEAD: DEAD CITY – SEASON 2:
Premiering May 4, 2025, the latest season of The Walking Dead: Dead City follows fan-favorites Maggie and Negan as they navigate a post-apocalyptic New York City, overrun by walkers and survivors who’ve built their own lawless world.